Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of e-commerce companies are turning to server-side tracking as a method to enhance their information collection procedures. While it calls for extra technical knowledge than normal GTM and might present added costs, it can lead to greater accuracy and more dependable data
Pixel monitoring makes use of an item of code to register conversions on your site. It's simple to establish and much less vulnerable to advertisement blockers.
1. More accurate data
The standard technique of tracking conversions on an internet site, making use of pixels, is having difficulty with changing browser privacy policies. This implies that the data being sent out to Google Advertisements, Facebook Manager and various other systems is much less exact than it needs to be.
Server-side tracking is a more protected option that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, indicating it's much less most likely to be influenced by advertisement blockers or various other protection actions. This offers a lot more precise information and a much more total photo of individual trips across channels.
Furthermore, this kind of monitoring enables services to track conversions beyond the site, such as telephone call and in-store check outs, which can be tough for pixel-based monitoring. This versatility provides marketing professionals a lot more possession over the data they send, and makes it simpler to adhere to various data regulations. It's additionally a whole lot much less prone to scams, as it's more difficult for deceptive actors to manipulate the system by modifying the postback link.
2. Much better control over information.
Server-side tracking allows businesses to collect and improve information prior to sending it to third-party analytics/advertising platforms. This improves data efficiency and precision, which can assist marketing professionals make even more educated advertising decisions.
Traditional pixel monitoring relies upon JavaScript tracking codes that are put in site visitors' browsers. These tracking codes are often obstructed by advertisement blockers, which can lead to data collection disturbances and imprecise outcomes. Server-side tracking enables organizations to bypass these constraints and supply accurate, consistent information that is much less vulnerable to interference.
This sort of monitoring also permits organizations to track conversions that occur outside of the website, like call and in-store purchases. This is important since brand-new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a key reason that S2S is a lot more reputable for companies looking for to adjust to these changes.
3. Much less susceptible to fraud
Server-side monitoring allows businesses to adjust information payloads prior to it reaches 3rd party endpoints, enhancing safety and security and personal privacy. This is particularly important as various web browsers and systems progressively change just how they deal with cookies. For example, in iphone 14, Safari will only supply first-party cookie data and will certainly not enable pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and continue to track conversions that took place outside of your website.
Furthermore, server-side tracking allows you to capture customer data straight on your own web servers. This gets rid of dependancy on third parties, which can be vulnerable to breaches and personal privacy infractions.
A server-side radar is a set of directions that tells your web site's server what occasions to record. This information is then sent out to analytics tools like Google Analytics and Facebook Organization. It's likewise made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative approach that uses a little piece of code on your web page to collect data from customers.
4. Simpler to apply
Server-side monitoring is an information collection process that takes place on the site's very own server, bypassing web internet browser limitations. This indicates that data gathered by the website/app is first sent out to the server where it's refined and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it reduces the range of information management and provides companies more control over transmission, making it normally more reliable. Therefore, it's less susceptible to information challenges triggered by points like a broken connection or an energetic ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your business can customer retention analytics gather real-time conversion information in the same way that you would with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This enables you to have even more exact data and assists make sure conformity with privacy guidelines such as GDPR. In addition, it also avoids the monitoring constraints imposed by browsers and ad blockers.